“At some point somebody has to sell something”… Let’s make it sooner! This opening line of Chapter 6 of The 90% Rule resonates that much louder during challenging times.
This point is made in the first part of the book because, all too often, successful companies become order takers. They have been wooed by the good times in which the phone would ring and now they sit and stare at it aimlessly, forgetting that, yes, it can dial out, too.
In case you missed it, the National Post has reviewed our book, The 90% Rule.
The Post reviewer says that The 90% Rule offers “useful suggestions for determining which part of your business is the part that should be expanded; defining its brand, and how to position and market it.”
Intelligence is not always knowing the answer,it’s always asking the question.
– Maya Angelou
Do you know how your business will survive and grow over the next decade? Do you even know how to begin planning for the post-recession future?
I don’t so much care about the product you have sold for the past twenty years, or what you sell today; I want to understand the benefits that your company is already 90% capable of delivering, and how those benefits can change your customers’ lives. This is the 90% Rule. It can help you identify your most promising new markets.
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