social media

Apr 14, 2010

Top CEOs Found to be Laggards in Social Media

I recently came across an interesting study conducted by ÜberCeo on the Fortune 100 CEOs and their involvement in social media (http://www.slideshare.net/shazza/fortune-100-ceos-and-social-media).

The study found that these CEOs are laggards in social media. For the most part they were all unconnected and uninvolved. Out of the top 100 CEOs studied only two had Twitter accounts and only one had a blog. Only 13 of the top 100 CEOs studied had LinkedIn accounts, and none in the top 20 had accounts.
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By Ken Tencer Blog, business, marketing, strategy 3 Comments Tags: , , , , , , ,

Nov 23, 2009

Is social media part of your marketing toolbox?

Today, marketing is no longer viewed as a series of transactions between a company and its customers: it is about building meaningful, ongoing relationships. The fundamentals of relationship marketing are based on each party not only understanding the tangible benefits they receive from each other: it’s about creating strong emotional bonds between the brand and its user. Social media is all about building such bonds.

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By Ken Tencer Blog, marketing, strategy 18 Comments Tags: , ,

Nov 16, 2009

Your brand needs to find like-minded ‘friends’ in the marketplace – Social media is its new enabler

To me, social media is an essential bundle of smart marketing channels that equip a business to talk about its brands in terms that are relevant to a large group of customers or potential clients. In combination, social media (by which I mean blogs, Twitter, LinkedIn, Facebook, MySpace, Flickr, YouTube, Digg, Technorati, StumbleUpon, Mixx  and other emerging social media marketing web sites and tools) provides collaborative tools that enable friends and allies to interact with your brand and advocate for your business in the marketplace. It’s a positive, robust and intriguing communications pipeline that can build and strengthen those all important customer relationships.

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By Ken Tencer Blog, marketing 3 Comments Tags: ,

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