There are many definitions of innovation but, as always, business is ultimately about making sales. So, let’s get to the point. To be successful on a continuous basis, you need new ideas; one’s that can be commercialized. What does that mean? Your idea is relevant to your current or next-great customer group, and that you have the means to bring it to market in a timely and profitable manner.
Where do the ideas come from? (more…)
Design is your first impression. It is your differentiator and one of the most important sales and marketing tools that you will ever have.
It is the visual and physical articulation of your product or service. It drives your customers’ brand experience and ultimately helps to build sales…and from where we sit, that’s a good thing.
Design, design elements, form, fashion and colors aren’t things that you work on in your spare time, for fun, to give you a break from the mundane pressures of running your business on a daily basis. Or that your kid sister can do because you bought her a Mac with all sorts of neat programs.
No matter how much you think about anything there is no way to know if what you are doing, or planning to do, is going to work. That’s part of the entrepreneurial risk every business has to live with.
However, up-front thinking can actually help mitigate risk and enable you to develop more relevant and actionable ideas, more quickly … especially if the thinking moves along a path that systematically becomes more in tune with your vision, goals and customer needs. (more…)
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