planning

Dec 17, 2010

Son Proves Worth in Family Business

Originally published by The Globe and Mail Online on December 10, 2010.

We often read about companies that endure bumpy, life-threatening transitions as they pass from one generation to another. While they make good stories, they mask the fact that if you plan your succession process properly, there’s no need for things to go bad.

Case in point: Mississauga-based McLoughlin Promotions Ltd., a promotions-marketing company founded by Don and Lee McLoughlin in 1988.

By Ken Tencer Blog, branding, business, business strategy No comments Tags: branding, business, business strategy, Entrepreneur, Innovation, planning, strategy, succession planning

Sep 14, 2010

What are the key differences between a good opportunity and a bad one?

A good opportunity is one that is relevant. To know which ones are most relevant, you need to be able to assess them against pre-determined criteria, and I don’t find that most companies take the time to do this.

By Ken Tencer Blog, Entrepreneurial Thinking, Innovation, planning No comments Tags: financial, Innovation, market, marketing, opportunity, planning, resources, strategy

Jul 27, 2010

My Own Personal Cult Brand

I recently received an e-mail from my long-time car dealership (www.buddssaab.ca) announcing the exciting new (old) direction for Saab, “Spyker Chief, Victor Muller, says he can spark a similar renaissance in a Swedish brand once renowned for its innovative design and technology. ‘We’re going to be completely different to how GM dealt with Saab,’ he says. ‘It used to be a cult brand and it can be again. We don’t need to go out and find new customers – we just need to win back the ones we’ve lost,’ he says. ‘Saab customers were the most loyal and educated in the industry’. The fact that they left, means they must have been disappointed.”

By Ken Tencer Blog, branding, business, Entrepreneurial Thinking, marketing, planning, strategy No comments Tags: branding, business, customers, Innovation, marketing, planning, strategy, technology