marketing

Oct 25, 2010

Marketing and sales: Siamese twins

At some point somebody has to sell something.

I didn’t want to leave this thought about selling something unaddressed because at the end of the day, the generation of profitable sales and a strong bottom line is everybody’s goal. The thing is, success comes much easier when you sell the right stuff to the right people. That’s why understanding your core business, your customers and your culture must drive the process of entrepreneurial thinking and innovation.

By Ken Tencer Blog, marketing, The 90% Rule No comments Tags: communications, customer, Entrepreneur, Innovation, marketing, The 90% Rule

Oct 18, 2010

Secret to succession: ‘You’ve got to let go’

Originally published as a Special to Globe and Mail Update, Monday, October 4, 2010

Experts say one of the biggest crises facing businesses is the imminent succession wave, as thousands of baby-boomer entrepreneurs prepare to retire and pass their companies on to other people.

The risk is real. Whether you’re planning to transfer your business to your children, to your employees, or to strangers, there are huge pitfalls. How do you, the owner, let go? How should you structure the share transfer? And how do you manage transition in a way that will minimize disruption to employees and customers?

By Ken Tencer Blog, business strategy, Entrepreneur, Entrepreneurial Thinking, entrepreneurship, Innovation, marketing No comments Tags: business strategy, Entrepreneur, entrepreneurship, Innovation, marketing

Oct 13, 2010

The 90% Rule: Staples Canada’s Book of the Month

Steve Jobs has said ‘Innovation distinguishes between a leader and a follower’.

The 90% Rule™ illustrates how entrepreneurial thinking can inspire innovative and sustainable growth in your organization. And you certainly don’t have to be a BIG organization to put their five-step program into action and benefit from this way of thinking.