People hear the word diversification on its own and immediately start to think, gotta do something new, at any cost. That means that they start to get into new products and markets that they don’t really understand too well. (more…)

It was recently reported by industry tracker NPD that smartphones running Google’s Android software were the Q2 top sellers among consumers in the United States. It is an amazing feat for Google and it made me think about how innovative and savvy their move to the mobile market was…the second time around.
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Great buildings, the ones that leave a lasting impression while serving a functional purpose, begin with a solid blueprint, based on information assembled by the architectural team. In the marketing world we often hear the term “Brand Architecture” (registered Trademark of Plunkett Communications Inc.) and it’s an accurate term when it is properly understood. The dictionary defines an architect as somebody whose job it is to design buildings. That’s a little bland for my liking—sort of like calling the Beatles “a band.”

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