Innovation

Nov 16, 2010

Building Brand U

When I work with companies to build their brands, I start with a very straightforward definition, “what we believe in, what we do and what we say… that matters to a lucrative set of customers.”

But what about Brand U? No, that’s not a new university for branding. It’s a reference to building our own personal brands. We have beliefs, actions and thoughts that matter to our employers, friends, family and foes. And they have a profound effect over the path that our careers are going to take.

By Ken Tencer Blog, branding, business, Entrepreneur No comments Tags: brand, branding, business, cyberspace, Entrepreneur, facebook, Innovation, Ken Tencer, social media, strategy, The 90% Rule

Nov 11, 2010

Time and money take a backseat when inspiring innovation

All too often, when I speak to companies or deliver keynotes to audiences, I can see that the notion of innovation is both intriguing and frightening. It brings with it the perception that success somehow hinges on time and money. But, how can it be based on time and money when the most innovative thinkers are entrepreneurs? When they launch new and innovative products or services often they do so with the sum total hours that one or two people can muster…financed by whatever money is left on their otherwise maxed out credit cards. More

By Ken Tencer Blog, entrepreneurship, Innovation No comments Tags: customers, Entrepreneur, entrepreneurship, Innovation, innovative products, market

Oct 25, 2010

Marketing and sales: Siamese twins

At some point somebody has to sell something.

I didn’t want to leave this thought about selling something unaddressed because at the end of the day, the generation of profitable sales and a strong bottom line is everybody’s goal. The thing is, success comes much easier when you sell the right stuff to the right people. That’s why understanding your core business, your customers and your culture must drive the process of entrepreneurial thinking and innovation.

By Ken Tencer Blog, marketing, The 90% Rule No comments Tags: communications, customer, Entrepreneur, Innovation, marketing, The 90% Rule