Mar 11, 2010
Leverage gets the most out of your current strengths, which is where the critical focus must be. Focus on what’s right, not what’s wrong. Dealing from strength. It’s about rethinking and re-understanding the business you are in and the capital investments you have already made (e.g., intellectual capital), as well as the ways in which your business serves its customers and potential customers (e.g., customer capital).
Jan 5, 2010
Note: Our Blog post was inspired, with thanks, by a recent article in Entrepreneur Magazine, The Entrepreneur Economy, by Jason Daley.
Mega corporations are no longer the backbone of our economy. An entrepreneurial climate is taking hold as small enterprises become more competitive, and are starting to beat out their larger scale counterparts. Smaller, more adaptable, and more innovative businesses are using an economic downturn as a leg up.
Dec 14, 2009
“Whether you think you can, or you can’t, you will probably be right.”
~ Henry Ford II
I had an interesting experience at a recent marketing roundtable that I was leading for a fast-growing manufacturer of branded and private label products. The founder and CEO was in the session, along with members of the management and sales teams. One of the “sticky” points brought up by management was that the entrepreneur did not share enough of his ideas in advance. In essence, he consistently held his cards close to his chest. This made it difficult for managers to make the day-to-day, tactical decisions that would contribute to the firm’s long-term strategic direction. In response, the owner’s candid and somewhat surprising opinion resonated with me. And it still does to this day.
