Nov 16, 2010
Building Brand U
When I work with companies to build their brands, I start with a very straightforward definition, “what we believe in, what we do and what we say… that matters to a lucrative set of customers.”
But what about Brand U? No, that’s not a new university for branding. It’s a reference to building our own personal brands. We have beliefs, actions and thoughts that matter to our employers, friends, family and foes. And they have a profound effect over the path that our careers are going to take.
