entrepreneurship

Innovation Insight: “Smooth, uninterrupted airflow with no unpleasant buffeting”

Innovation Insight: “Smooth, uninterrupted airflow with no unpleasant buffeting”

One of a series by Ken Tencer, Spyder Works CEO

With Dyson’s new bladeless fans, generation of kids will be denied the chance to stick pencils through the screen of the household fan to see what happens when they touch the spinning blades. Otherwise, you have to love U.K.-based Dyson, because its innovations are so obvious, yet so breakthrough: safe, bladeless fans that move air without the rumbling and rattling, using technology patterned after jet engines; dual-cyclonic vacuums that suck up more dirt, more efficiently; and airport hand driers that really work.

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Innovation Insight: About 3,560,000 results (in 0.09 seconds)

Innovation Insight: About 3,560,000 results (in 0.09 seconds)

One of a series by Ken Tencer, Spyder Works CEO

So, I Googled the phrase “selling non-core assets” and you can see the results! Clearly, business leaders are hungry for information on how to offload underperforming assets and get back to growth from the core.

These search statistics confirm my inspiration for co-authoring The 90% Rule: What’s Your Next Big Opportunity – a book about growing through innovation in adjacent markets that you already know and understand.  The initial inspiration for the book was the constant flow of stories about companies selling their non-core assets.

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Innovation Insight: The Dove Spa Experience

Innovation Insight: The Dove Spa Experience

One of a series by Ken Tencer, Spyder Works CEO

Leaving a meeting the other day in Toronto, I found myself walking past a Dove Spa – one of a growing chain of spas designed by the makers of Dove soap and beauty products.  I am not the target user, but I was impressed. I was impressed by the clean, minimalist form and function of the design. But I was even more impressed by the focus with which Dove has recreated the brand’s innovation strategy in business form.

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