customers

Nov 11, 2010

Time and money take a backseat when inspiring innovation

All too often, when I speak to companies or deliver keynotes to audiences, I can see that the notion of innovation is both intriguing and frightening.  It brings with it the perception that success somehow hinges on time and money. But, how can it be based on time and money when the most innovative thinkers are entrepreneurs?  When they launch new and innovative products or services often they do so with the sum total hours that one or two people can muster…financed by whatever money is left on their otherwise maxed out credit cards. More

By Ken Tencer Blog, entrepreneurship, Innovation No comments Tags: , , , , ,

Jul 27, 2010

My Own Personal Cult Brand

I recently received an e-mail from my long-time car dealership (www.buddssaab.ca) announcing the exciting new (old) direction for Saab, “Spyker Chief, Victor Muller, says he can spark a similar renaissance in a Swedish brand once renowned for its innovative design and technology. ‘We’re going to be completely different to how GM dealt with Saab,’ he says. ‘It used to be a cult brand and it can be again. We don’t need to go out and find new customers – we just need to win back the ones we’ve lost,’ he says. ‘Saab customers were the most loyal and educated in the industry’. The fact that they left, means they must have been disappointed.”

More

By Ken Tencer Blog, branding, business, Entrepreneurial Thinking, marketing, planning, strategy No comments Tags: , , , , , , ,

Follow

Get every new post on this blog delivered to your Inbox.

Join other followers: