Great buildings, the ones that leave a lasting impression while serving a functional purpose, begin with a solid blueprint, based on information assembled by the architectural team. In the marketing world we often hear the term “Brand Architecture” (registered Trademark of Plunkett Communications Inc.) and it’s an accurate term when it is properly understood. The dictionary defines an architect as somebody whose job it is to design buildings. That’s a little bland for my liking—sort of like calling the Beatles “a band.”

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Note: Our Blog post was inspired, with thanks, by a recent article in Entrepreneur Magazine, The Entrepreneur Economy, by Jason Daley.

Mega corporations are no longer the backbone of our economy. An entrepreneurial climate is taking hold as small enterprises become more competitive, and are starting to beat out their larger scale counterparts. Smaller, more adaptable, and more innovative businesses are using an economic downturn as a leg up.

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