branding

Dec 17, 2010

Son Proves Worth in Family Business

Originally published by The Globe and Mail Online on December 10, 2010.

We often read about companies that endure bumpy, life-threatening transitions as they pass from one generation to another. While they make good stories, they mask the fact that if you plan your succession process properly, there’s no need for things to go bad.

Case in point: Mississauga-based McLoughlin Promotions Ltd., a promotions-marketing company founded by Don and Lee McLoughlin in 1988.

By Ken Tencer Blog, branding, business, business strategy No comments Tags: branding, business, business strategy, Entrepreneur, Innovation, planning, strategy, succession planning

Nov 16, 2010

Building Brand U

When I work with companies to build their brands, I start with a very straightforward definition, “what we believe in, what we do and what we say… that matters to a lucrative set of customers.”

But what about Brand U? No, that’s not a new university for branding. It’s a reference to building our own personal brands. We have beliefs, actions and thoughts that matter to our employers, friends, family and foes. And they have a profound effect over the path that our careers are going to take.

By Ken Tencer Blog, branding, business, Entrepreneur No comments Tags: brand, branding, business, cyberspace, Entrepreneur, facebook, Innovation, Ken Tencer, social media, strategy, The 90% Rule

Sep 27, 2010

Companies need a “relevant” brand

Your brand is the sum of everything that you are putting out into the marketplace: your product, your service, your design, your marketing. Think of your brand as a person, it has beliefs, acts, makes promises.

By Ken Tencer Blog, branding, Entrepreneurial Thinking, marketing No comments Tags: brand, branding, competitors, design, diversify, market, marketing, product