brand

Dec 8, 2010

Is distance learning innovative or regressive?

I recently had the opportunity to guest lecture at a major university. The topic was new media. In the middle of the lecture, it dawned on me that here I was talking about a trend in media that heightened the opportunities for interaction, communication and discussion … but I was talking to a half-empty lecture hall! The other half of the class was either watching me from home or taping me to watch at some later date when they had a minute (I know this because an exam question was going to be based on my lecture).

Huh?

By Ken Tencer Blog, business, Entrepreneur, Entrepreneurial Thinking, entrepreneurship, Innovation, The 90% Rule No comments Tags: 90% Rule, brand, business, Entrepreneur, entrepreneurship, Innovation, Ken Tencer, social media, strategy, The 90% Rule

Nov 16, 2010

Building Brand U

When I work with companies to build their brands, I start with a very straightforward definition, “what we believe in, what we do and what we say… that matters to a lucrative set of customers.”

But what about Brand U? No, that’s not a new university for branding. It’s a reference to building our own personal brands. We have beliefs, actions and thoughts that matter to our employers, friends, family and foes. And they have a profound effect over the path that our careers are going to take.

By Ken Tencer Blog, branding, business, Entrepreneur No comments Tags: brand, branding, business, cyberspace, Entrepreneur, facebook, Innovation, Ken Tencer, social media, strategy, The 90% Rule

Sep 27, 2010

Companies need a “relevant” brand

Your brand is the sum of everything that you are putting out into the marketplace: your product, your service, your design, your marketing. Think of your brand as a person, it has beliefs, acts, makes promises.

By Ken Tencer Blog, branding, Entrepreneurial Thinking, marketing No comments Tags: brand, branding, competitors, design, diversify, market, marketing, product