The power of the 90% Rule

Uncover your business's greatest opportunities for innovation and growth – based on what you do best! Through years of hands-on research, we are proposing that the 90% Rule shows that the greatest opportunities are found by focusing on that 90% of which you are most capable. And we now hope to share our methodology with you through a seminar to help you grow your business by leveraging existing resources.

The news is revealing

We’ve all heard those news stories, where a CEO announces that his company will shed non-core assets and focus on doing what it does best. But why did they get away from their core business in the first place?

In pursuit of novel short-term opportunities, most companies lose sight of their core capabilities. The solution is to create a strategic plan and then develop strict criteria to assess which opportunities best fit your long-term strategy.

More for less

The 90% Rule is rooted in entrepreneurial thinking and respects the credo, innovation against all odds. Paramount to success is the need to understand your core business and infuse it with innovative thinking at every level.