The 90% Rule

Oct 25, 2010

Marketing and sales: Siamese twins

At some point somebody has to sell something.

I didn’t want to leave this thought about selling something unaddressed because at the end of the day, the generation of profitable sales and a strong bottom line is everybody’s goal. The thing is, success comes much easier when you sell the right stuff to the right people. That’s why understanding your core business, your customers and your culture must drive the process of entrepreneurial thinking and innovation.

By Ken Tencer Blog, marketing, The 90% Rule No comments Tags: communications, customer, Entrepreneur, Innovation, marketing, The 90% Rule

Jul 5, 2010

Linking Marketing and Sales Can Be as Easy as Dialing the Phone

“At some point somebody has to sell something”… Let’s make it sooner! This opening line of Chapter 6 of The 90% Rule resonates that much louder during challenging times.

This point is made in the first part of the book because, all too often, successful companies become order takers. They have been wooed by the good times in which the phone would ring and now they sit and stare at it aimlessly, forgetting that, yes, it can dial out, too.

By Ken Tencer Blog, business, Entrepreneurial Thinking, Innovation, marketing, planning, strategy, The 90% Rule No comments Tags: business, Innovation, Ken Tencer, marketing, phone, planning, small business, strategy, telephone, The 90 percent rule, The 90% Rule

Apr 6, 2010

Growth, Innovation and Focus

The conflict between time and time to think always brings us to the eternal balancing act in business … balancing the short and long-term needs of the organization.

At Spyder Works, whether it’s working one-to-one to solve a client’s immediate problem or making enough time to write a book, the process we use is geared to achieving a balance that meets the immediate demands of running the day-to-day business and the need to work towards our longer-term plans.

By Ken Tencer Blog, business, Entrepreneurial Thinking, Innovation, planning, strategy, The 90% Rule 1 Comment Tags: 90% Rule, business, Entrepreneur, growth, Innovation, planning, strategy, The 90% Rule