Intelligence is not always knowing the answer,it’s always asking the question.
– Maya Angelou

Do you know how your business will survive and grow over the next decade? Do you even know how to begin planning for the post-recession future?

I don’t so much care about the product you have sold for the past twenty years, or what you sell today; I want to understand the benefits that your company is already 90% capable of delivering, and how those benefits can change your customers’ lives. This is the 90% Rule. It can help you identify your most promising new markets.

(more…)

Entrepreneurial thinking is at the root of all change, all innovation, all growth. And the good news is that everyone can cultivate their own entrepreneurial thinking to help them successfully change their business and improve their professional and personal growth.

By entrepreneurial thinking I mean the ability to envision and think about opportunities at many different levels; see both the big picture and the relevant details within the big picture; act on those details in the most innovative way possible; and do it with limited resources.
(more…)

It’s a philosophy for business development that relies on evolution, not revolution. It shuns disproportionate borrowing or investing for measured, manageable and sustainable growth.

Driving the 90% rule is the use of operating leverage as a marketing tool™. (more…)