Nov 30, 2009
Explore what you can be, not what you are
Intelligence is not always knowing the answer,it’s always asking the question.
– Maya Angelou
Do you know how your business will survive and grow over the next decade? Do you even know how to begin planning for the post-recession future?
I don’t so much care about the product you have sold for the past twenty years, or what you sell today; I want to understand the benefits that your company is already 90% capable of delivering, and how those benefits can change your customers’ lives. This is the 90% Rule. It can help you identify your most promising new markets.
