Social Media

social media

Nov 7, 2011

Innovation Insight: “Type and navigate with ease”

One of a series by Ken Tencer, Spyder Works CEO

Research in Motion is takings its lumps these days, but I am impressed by RiM’s new 9900 series BlackBerry. Since fully touch-screen phones came out, I have resisted. I am not a short-form, emoticon kind of guy, and I never felt touch-screen phones were conducive to the long-form e-mails that occupy my day.

I always hoped somebody would combine a sturdy keypad with touch-screen navigation. Well, BlackBerry’s done it. Who knows, if the financial pundits would only leave them to their innovating ways, we might see more of the ground-breaking innovation that took RiM to the top for so long.

As tough as it may be, every company needs to block out the noise and keep a focused eye on new and relevant product introductions. Always.

By Ken Tencer Blog, branding, business, Entrepreneur, Entrepreneurial Thinking, Innovation, social media, strategy, The 90% Rule No comments Tags: business, business strategy, social media, strategy, The 90 percent rule, The 90% Rule

Aug 8, 2011

How does Social Media Facilitate Innovation?

Innovation should always be on the forefront for organizations, and needs to be applied to many facets – products, services and processes. The question is, how do organizations use social media to foster innovation in one or all of these areas?

The answer: use social media to bridge the gap between you and your customer. We all talk about continuously engaging with our customers by finding new ways to strengthen our relationship with them by coming up with new and improved products and services. Well, we have never had a better tool to research and get true insight into what customers think, feel, want, lack or need than social media. It provides us an open, one-to-one communications channel with hundreds of thousands of people! And it does it through an open, engaging and immediate response vehicle.

By Ken Tencer Blog, business strategy, Entrepreneurial Thinking, Innovation, marketing, social media No comments