Toyota has lost millions of dollars as a result of two massive recalls of its vehicles in recent months. The first recall was a result of the possibility of floor mats jamming accelerator pedals. The other case involves possibly sticky gas pedals that prevent a car from slowing down the way it should. As a result, Toyota is facing a hard time not only for having faulty vehicles that are unsafe but also for not handling the situation appropriately.
“Safe thinking never leads to great wealth.”
– Harlan Coben
Every business begins as an idea in someone’s mind, a notion that transforms into the vision and courage needed to make the business happen. Success requires a magical mix of intuition, insight, head-splitting thinking and the sheer will to see it, distil it and execute it. It’s a lot to ask, and those who succeed are the exception to the rule.
Intelligence is not always knowing the answer,it’s always asking the question.
– Maya Angelou
Do you know how your business will survive and grow over the next decade? Do you even know how to begin planning for the post-recession future?
I don’t so much care about the product you have sold for the past twenty years, or what you sell today; I want to understand the benefits that your company is already 90% capable of delivering, and how those benefits can change your customers’ lives. This is the 90% Rule. It can help you identify your most promising new markets.
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