“At some point somebody has to sell something”… Let’s make it sooner! This opening line of Chapter 6 of The 90% Rule resonates that much louder during challenging times.
This point is made in the first part of the book because, all too often, successful companies become order takers. They have been wooed by the good times in which the phone would ring and now they sit and stare at it aimlessly, forgetting that, yes, it can dial out, too.
There are many definitions of innovation but, as always, business is ultimately about making sales. So, let’s get to the point. To be successful on a continuous basis, you need new ideas; one’s that can be commercialized. What does that mean? Your idea is relevant to your current or next-great customer group, and that you have the means to bring it to market in a timely and profitable manner.
Where do the ideas come from? (more…)
I recently came across an interesting study conducted by ÜberCeo on the Fortune 100 CEOs and their involvement in social media (http://www.slideshare.net/shazza/fortune-100-ceos-and-social-media).
The study found that these CEOs are laggards in social media. For the most part they were all unconnected and uninvolved. Out of the top 100 CEOs studied only two had Twitter accounts and only one had a blog. Only 13 of the top 100 CEOs studied had LinkedIn accounts, and none in the top 20 had accounts.
(more…)
In The News