Innovation

Optimizing Innovation 2011

Sep 14, 2011

Optimizing Innovation 2011

Spyder Works (www.spyderworksdesign.com) is proud to be a sponsor of Optimizing Innovation 2011 in New York on October 19 and 20, 2011.  The firm is also pleased to announce that their CEO Ken Tencer will be Chairing Day One of the event.

As CEO of Spyder Works and co-author of The 90% Rule (www.90percentrule.com), Mr. Tencer sees this as a must attend for leading innovators. Explains Ken, “As thought-leaders in branding and innovation, we look forward to be part of an event that we are confident will, once again, prove to be amongst the most outstanding Innovation events of the year.  It looks to offer a rich mixture of leading innovation practitioners sharing insights on and off stage.”

Join us at Optimizing Innovation (www.connecting-group.com) to learn how to rejuvenate your innovation strategies and learn from the best how to conquer globalization challenges, guarantee ‘green’ success as well as form key partnerships designed to give you a competitive edge in today’s ever-changing business world.

By Ken Tencer Blog, business strategy, Entrepreneur, Innovation, optimzing innovation, Spyder Works, The 90% Rule No comments Tags: , ,

American Express Open Forum Book Review – The 90% Rule

Aug 17, 2011

American Express Open Forum Book Review – The 90% Rule

Originally published as – Guru Review: The 90% Rule
by Matthew E. May , Founder, Shibumi Creative Works
August 16, 2011

From time to time I run across a book that is under the radar. Maybe it’s a niche book, a vanity book, a book that for whatever reason doesn’t fit the traditional model, or is self-published. As more and more authors choose to self-publish—some estimate that as high as 50 percent of the 11,000 business titles published annually are now self-published—more and more you can’t ignore the category, because some really good stuff falls into that bucket. And sometimes, simply because the book is off the radar, you don’t discover it until well after it’s been published.

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By Ken Tencer Blog, business, business strategy, Entrepreneur, Entrepreneurial Thinking, Innovation, strategy, The 90% Rule No comments

How does Social Media Facilitate Innovation?

Aug 8, 2011

How does Social Media Facilitate Innovation?

Innovation should always be on the forefront for organizations, and needs to be applied to many facets – products, services and processes. The question is, how do organizations use social media to foster innovation in one or all of these areas?

The answer: use social media to bridge the gap between you and your customer. We all talk about continuously engaging with our customers by finding new ways to strengthen our relationship with them by coming up with new and improved products and services. Well, we have never had a better tool to research and get true insight into what customers think, feel, want, lack or need than social media. It provides us an open, one-to-one communications channel with hundreds of thousands of people! And it does it through an open, engaging and immediate response vehicle.

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By Ken Tencer Blog, business strategy, Entrepreneurial Thinking, Innovation, marketing, social media No comments

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