Aug 8, 2011
How does Social Media Facilitate Innovation?
Innovation should always be on the forefront for organizations, and needs to be applied to many facets – products, services and processes. The question is, how do organizations use social media to foster innovation in one or all of these areas?
The answer: use social media to bridge the gap between you and your customer. We all talk about continuously engaging with our customers by finding new ways to strengthen our relationship with them by coming up with new and improved products and services. Well, we have never had a better tool to research and get true insight into what customers think, feel, want, lack or need than social media. It provides us an open, one-to-one communications channel with hundreds of thousands of people! And it does it through an open, engaging and immediate response vehicle.
