Three half-days, six steps
In three half days, this seminar will start your organization on a process that will help you revisit, rethink and revitalize your business, uncover your greatest opportunities, and generate continuous innovation.
Day One: Context
| Step One: | Revisit your company’s origins and where you want to take it |
| Step Two: | Explore what you can be, not what you are: identify the strength in your brand |
Day Two: Application
| Step Three: | Build a more relevant brand, rooted in customer-centric thinking |
| Step Four: | Maximize leverage with the 90% Rule: identify your best opportunities |
Day Three: Action
| Step Five: | Build your Opportunity Map: understand the identified opportunities in terms of the human and financial resources that they will require |
| Step Six: | Speak to be heard – clearly, to all your key audiences |
You will learn how to:
