Yet, in the realm of Web 2.0, the idea of thinking and planning is, itself, too slow and risky.

While I’m planning there are others diminishing their risk an accelerate growth as well as brand loyalty by engaging their customers in conversatoins about needs, wants and values and then demonstrating that customers are being heard by creating products and services in response to the cusotmers’ clearly articulated demands.

With new media it’s now possible to reach many on a personal level, float a concept as if real taking care about the conditions on which delivery is offered, and obtain pre-orders before it’s been made.

It’s a seed, grow and Harvest approach predicted for the Web nearly ten years ago by Kevin Kelly, editor of Wired magazine who wrote books on ecology and organic business growth.

Hope this adds food for thought